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Hi there! I'm so eager to discover what color has been chosen for 2026. What's the scoop?

Brace yourself, because every year beginning in 1999, Pantone selects a Color of the Year. This pick is a reflection of the zeitgeist—influencing everything from our emotions and our wardrobe selections to interior styling. The previous year's color was the rich tan "a creamy brown," which came after the soft and warm "Peach Fuzz."

The latest choice, however, is somewhat unexpected. It is "an airy shade," described by a "billowy, balanced white."

Laurie Pressman, the vice president of the Pantone Color Institute, remarked that it is "a pivotal neutral tone … permitting all colors to stand out."

Interesting, Cloud Dancer… hold on, just white? Is this a prank? Is white even a real color?

How does one describe the hue of a cloud? A blank page? Although some consider white as a color, every hue is fundamentally a range of visible light. You can find it in a child's crayon box, so I'd argue the answer is yes.

Whether Pantone is out of touch is more difficult to ascertain. According to their release, Cloud Dancer mixes well with other colors, avoids sensory overload, embodies understated style, and exudes refined calm.

Responses from critics, however, has been less complimentary. Several voices have suggested Pantone of being completely "tone-deaf." Fashion and trend forecaster Mandy Lee described it as "underwhelming." Critics have drawn parallels to coded promotion of certain ideologies seen in other media.

Okay, one would hope they're cheerfully oblivious that now is a sensitive time to be explicitly championing pure white... So, how might someone who doesn't follow a runway use this news in my world? My kitchen ceiling is my kitchen ceiling white, is that enough?

It absolutely counts. This applies equally to your earbuds, tiles, or favorite mug.

It's interesting you mention fashion shows, because many this season's presentations have been vibrantly colorful, featuring naturally dyed fabrics on the catwalk.

The color white featured prominently, as per usual, in high-fashion looks—from elegant blouses to sleek suits. Celebrities and public figures have also been spotted in crisp all-white attire at major events.

On the bright side is: you likely already own something in this "discreet" color of the year. According to Pressman, Cloud Dancer "embodies a more sustainable choice for the eco-conscious," which might translate to not having to buy fresh products at all.

FINALLY, a design directive for the truly minimalist. A blank page, in a manner of speaking. A cocoon of calming neutrality against the clutter. I'm convinced, I'm on board. Will you be creating a whiteout for your closet?

Not a chance. Attempting to get out red wine stains from a white fabric? I could do without extra stain-removal drama in 2026.

I do have a pair of once-white sandals, and this classic footwear never go out of style.